By Jan Vermeiren
Author of How to REALLY Use LinkedIn
You've created your Profile on LinkedIn. But have you ever given any real thought regarding what to write so that potential employers will be interested in contacting you? If you'd like to learn more, read on:
1. Name: Since LinkedIn is website for business networking, use your own name and not a “nickname” you would use on other websites.
2. Picture: Use a professional picture and not a holiday picture of yourself in bikini or swimming trunks or with 10 cocktails in front of you. A recent headshot where you gently smile is perfect for LinkedIn. First, this helps people to recognize you when they meet you in person and secondly it shows you take networking on LinkedIn seriously.
3. Professional Headline: This is the most important part of your LinkedIn Profile. The reason? This is what people see when they search and also what is put next to a comment of yours in a Discussion or an Answer.
If you want to be found by others on LinkedIn and on the web, use words they use to search with when they are looking for someone with your expertise. If the title on your business card is Marcom Director, but people search for Vice President Marketing or Communication Manager, chances they will find you, decrease dramatically.
4. Public Profile: If you want people to find you when they use your name in a search action on LinkedIn or via Google or another search engine, make sure you modify this link and replace the number/letter combination with your name.
Summary Section
5. Professional Experience and Goals: When you write more than two lines of text, make sure it looks nice visually. For example use bullets. Also don’t write too much copy because people won’t read it. Focus on the results you have obtained, not on the function you had. That is more attractive to the reader.
When you talk about yourself, use “I” and not “He” or “She." The latter looks like an advertisement. This causes more dislike than attraction. When you have a conversation with someone, you also don’t talk about yourself as “he” or “she”. Consider your Profile as a virtual you who answers questions like “What do you do? What is your expertise? What are you willing to share?”
6. Specialties: This is the place to share the skills and experience you have acquired during your professional career. If you have a certification like Microsoft Certified Systems Engineer, this is the place to share that. Also use abbreviations when they are frequently used. In this example that should be MCSE.
7. Experience: List all the organizations and companies you have worked for in the past. Always make sure you fill in the function and the right timeframe. This will help you to find old colleagues back and to be found by them. This is important to create the foundation of your network.
8. Education: List all the schools, colleges and universities you have attended. This will help you to find old classmates and to be found by them. When people have attended the same college or university, this also creates an instant bond, even when there is an age difference of 10 years or more.
Additional Information
9. Websites: Visibility tip: use the option “other” and then make your own description. Why? People will be more inclined to click on it and it also helps for the search engine rankings of your websites and blogs.
10. Interests: List some personal interests. Next to the professional information in your LinkedIn Profile, personal interests and hobbies will help other people to get a better picture of you as a “whole” person. In this small box many times common interests are discovered which make building the relationship much easier.
11. Groups and Associations: List all the clubs and associations you are member of outside of LinkedIn. Of course, some of these clubs and associations also have an online presence on LinkedIn, but the LinkedIn Groups you belong to are automatically added to your Profile.
12. Honors and awards: If you have received any honors or awards that are relevant for your situation, mention them. If they help other people to get a better image of who you are as a person or of your expertise, mention them. If they confuse people, then don’t mention them.
JAN VERMEIRAN is the founder of Networking Coach. Following the bestseller success of his first book Let’s Connect! is his second book How to REALLY Use LinkedIn in which he reveals even more about the dynamics of networking and tools that anybody can immediately apply.
Together with his team at Networking Coach, Jan gives presentations and training courses in the field of networking and referrals. Customers are large organisations like Deloitte, Dupont, IBM, ING, SAP, Sun Microsystems and Vlerick Leuven Gent Management School, as well as small companies and freelancers.
Get your free light version of How to REALLY Use LinkedIn at: www.how-to-really-use-linkedin.com